Hisense Air-Conditioner Company is a world-class manufacturer of home air conditioners that was founded in 1996. The company is recognized as the largest and most technically advanced inverter air conditioner producer in China, with an annual output exceeding 1.5 million units. Hisense relies on a first-class research and development team. The company's reputation is unmatched for offering first class products at reasonable price.
In line with growing environmental concerns worldwide, Hisense is determined to continue developing new generations of air conditioners that offer greater efficiency, more comfort and reduced noise.


KFR-4010GW/FBPE

Produced presentation:

Microprocessore of control of the operations

Compressor to high efficiency

Compact design

Function “the FEEL

Function sleep with energetic saving

Many types of automatic functions of protection

Notes:

Main characteristics

Energetic class: C/D

technical card

Ability (Btu) Cold 12600 (3070-15300)
Warmth 16400 (3400-20400)
Absorption (Kw) Cold 1,3 (0,4 - 1,8)
Warmth 1,6 (0,5-2,2)
EER/COP 2,85/3,0
Circulation of the air inside, Hi (m3/h) Cold 540
Warmth 640
Dimesioni Inner Unit 280/805/220

Hisense Wins Bid for Kelon

Hisense, one of China's leading white goods manufacturers, has signed an agreement with Kelon's chairman to buy a 26.43 percent stake in the group for 900 million yuan (US$111 million), according to Xinhua News agency report, citing a top managerial source at Hisense.

Gu Chujun, the chairman of Beijing-based Greencool and Guangdong Kelon Electrical Holdings Co, agreed to transfer Greencool's stake in Kelon to Hisense on Friday, the manager disclosed. Greencool, Kelon's largest shareholder, holds 262 million shares.

Despite recent corporate scandals, alleged dubious dealings, plunging sales and embezzlement allegations, potential investors lined up to take control of crisis-ridden Kelon, one of China's more established makers of refrigerators and air-conditioners.

A dozen leading domestic and foreign electrical appliance firms including Hisense, Midea and Electrolux have been queuing up to take over Kelon after the company's six senior executives were detained by authorities during a probe into the company's finances by the China Securities Regulatory Commission in early August.

Hisense eventually won the bid.

"It is really a good buy," said Dong Chen, an analyst with China Securities. "Kelon's brand name and marketing channels are particularly attractive to potential buyers, especially in the electrical appliance industry, where competition is red-hot."

More important, Kelon fell into dire straits not because of its product line or marketing skills but because of its controversial chairman, Gu, and the financial scandal.

Dong says: "Kelon is a good company, but it chose a bad investor."

After Gu acquired 26.43 percent of Kelon to become its controlling shareholder in 2001, he allegedly started siphoning capital to fuel his merger-and-acquisition spree, resulting in a cash drain and production setbacks.

According to Dong, 900 million yuan (US$111 million) is a good price.

Kelon's A-shares (state-owned shares) traded on Friday at 2.78 yuan (34 US cents). This means Greencool now has 728 million yuan (US$98.8 million) worth of Kelon shares.

A top manager at Hisense says there are various reasons why they agreed to the comparatively high price.

"Hisense wants to make a breakthrough in refrigerator and air-conditioner manufacturing both of which are Kelon's strong points," he told China Daily. "Besides, Kelon is a household name and has quality assets."

Moreover, for Hisense, as a Shandong-based company, taking over Kelon could strengthen its presence in South China.

Hisense, which started out as a maker of "black" goods such as TV sets, has recently turned its attention to the white-goods business. However, it has only two air-conditioner production lines in Qingdao, east China's Shandong Province, and Huzhou, east China's Zheijiang Province.

It acquired two refrigerator production lines in the last two years; Beijing Xuehua Refrigerator and Nanjing Bole Refrigerator.

"After Hisense takes over Kelon's large-scale production line in Guangdong and capitalizes on its purchase, distribution and export strengths, Hisense's white goods will become China's market leaders very quickly indeed," Zhu Shuqin, director of Hisense's brand marketing department, said.

History

In 1997, Hisense Group established Hisense Air-conditioner Co., Ltd. (HAC) with a start up investment of over 1 billion RMB. HAC is an ultra-modern company based on cutting-edge inverter air-con technology.

HAC is located in the Hisense Pingdu Home Appliance Industrial Park. The premises cover an area over 500,000m2. The facility’s size exceeds 250,000 m2. HAC boasts state-of-the-art fully-automated helium leakage detection facility; enthalpy measurement chambers; an acoustics lab and an advanced testing line. These facilities combined with a top notch quality assurance system and new innovative management system, enable HAC to be the most advanced inverter air-con production base in China. Through years of development, production capacity of HAC has reached 3 million units a year.

HAC is the first China based manufacturer engaging in the R&D and production of inverter air-conditioners and the first to develop many core technologies (ie. frequency inversion control system software). HAC is able to independently accomplish all software designs from cooling, electrical control to structure. Cutting-edge technology is the foundation of the high-quality Hisense air-con – Hisense is the only air-con brand with the title of “Zero Complaints” twice conferred by the China Consumers Association. Hisense is one of the first air-con products given inspection exemption status by the Chinese government due to its high quality. Hisense has been recognized as a “Famous China Brand” by China’s product leadership. Hisense is No.001 in China’s Compulsory Certification (3C) and receives SASO international certification. Outstanding energy-saving performance also won Hisense recognition as the “Galaxy Energy Award” in Australia. Last year, HAC was the only manufacturer to receive the “China Air-con Energy-saving Contribution Award” and once again HAC received the “Energy-saving Contribution Award in 2004”.

Driven by the concept of “High-tech, High Quality, Best Service” and the strategy of developing a Global Brand, HAC sets its target for high standards and Zero Defects. After being launched into the market in April 1997, Hisense air-con rapidly achieved more than 50% of the domestic inverter air-con market. The inverter air-con features “Energy-saving technology with comfort to improve quality of life and is favored by consumers at both home and abroad. During 8 years of Research and Development of the “Inverter Technology”, HAC has launched wall-mounted inverter air-cons; cabinet-type inverter air-cons; multi-split inverter air-cons super inverter air-con, HI EER air-cons, fixed temperature dehumidification air-cons, simultaneous operation power-saving air-cons and network-control air-cons etc. These products combine digital control technology with air-con technology, propelling China’s inverter technology to a world leading level and ushering inverter air-con into the digital times. Presently, Hisense air-cons have been exported to such countries and regions as the EU, America, Africa, Southeast Asia and the Middle East.

Based on the operational philosophy of “Creating Perfection while Serving the People”, HAC endeavors to follow the development of world air-con technologies and consistently develops new air-con products to supply the consumers with more efficient, more comfortable, and quieter next-generation air-cons and to contribute to the prosperity of China’s home appliance industry.