Hisense Air-Conditioner Company is a world-class manufacturer of home air conditioners that was founded in 1996. The company is recognized as the largest and most technically advanced inverter air conditioner producer in China, with an annual output exceeding 1.5 million units. Hisense relies on a first-class research and development team. The company's reputation is unmatched for offering first class products at reasonable price.
In line with growing environmental concerns worldwide, Hisense is determined to continue developing new generations of air conditioners that offer greater efficiency, more comfort and reduced noise.


Hisense (Shandong) Information Technology

Hisense (Shandong) Information Technology Co., Ltd. (HSITC) was registered on April 28, 2001 in Jinan and is the major IT arm of the Hisense Group. HSITC is committed to the development and marketing of products involving security technology, intelligent traffic and commercial intelligence. HSITC owns a 4,000m2 modern R&D base and a production base. HSITC employs a staff in excess of 120. 80% of the staff are university graduates and 10% are possess master and doctoral-level advanced degrees. During its three years of development, HSITC has matured into a high-level product and system integrator, and has established a complete customer resource management system and after sale service system and is able to deliver top class products and quality service to its customers. In 2001, HSITC was rated by Shandong Provincial Department of Information Industry as a “Model Software Company” and in 2003 the company was conferred the title of “High-tech Enterprise” by Shandong Provincial Department of Science and Technology.

Hisense Optics

Hisense Optics Co., Ltd. (HOC) was established in April 1996 and is a subsidiary of Hisense Company Limited. HOC is composed of three separate divisions: a remote control factory; degaussing coil factory and an accessory parts factory. Major products of HOC include color TV remote controls, air-con remote controls, degaussing coils and injection molding parts.

The remote control factory is equipped with re-flow welding machines, wave welding machines, 41 sets of instruments (including function testers, infrared luminometers, quiescent current testers etc.), 10 manual assembly lines and 2 production lines (i.e. 1 surface mounting line and 1 insertion line) procured in 2000 for the production of air-con remote controls. Presently, HOC has the capacity to output 5 million color TV remote controls and I million air-con remote controls per year. In addition, the factory has the capability to process various types of PCBs.

The degaussing factory boasts 34 sets of equipment including taping machines, winding machines and molding machines etc., The factory’s products passed examination conducted by the State Center of Broadcasting and TV Products Quality Supervision and Testing and received its safety certification in June 2001, since which time it started batch production. In 2002, the factory outputted 2.45 million pieces of degaussing coils of various specs. By now, the factory is able to output 6 million degaussing coils per year.

HOC attaches great importance to product quality management. In 1998, the company set up its quality management system and passed ISO9002 quality system certification for remote control products. In 2001, HOC further perfected its quality management system in accordance with GB/T19001-2000 ; ISO9001:2000. In November the same year, HOC passed quality management system certificate upgrading review and received ISO9001:2000 certificate. In recent years, HOC has spared no efforts to expand its scale of production and provide improved product quality. The company’s consistent high quality and service is well appreciated by its customers.

In 2004, HOC constructed its 2,400m2 injection molding workshop in a new facility located in Nancun town, Qingdao. The upgrading of facilities has furthered the company’s commitment to expand its production capability of injection molding parts.

Hisense Industrial

Hisense Industrial Co., Ltd. (HIC) was established on December 9, 1995. During the past 12 years, HIC has consistently adjusted its structure by optimizing its operating systems and integrating resources. HIC sets its sites on large and ultra-large shopping centers and gradually will penetrate into other industries. To date, HIC is affiliated with five branch companies and 14 chain stores.

Hisense Plaza is the leading business of HIC. Hisense Plaza was established on July 1, 1997 with a total investment of nearly RMB 200 million and is a high-end department store dealing with luxury products. The 20,000 square meter facility is excellently decorated and located on two floors. The shopping center is a showplace for famous global brands. Hisense Plaza emphasizes customer loyalty programs and is the first store in Qingdao to adopt a frequent user loyalty program. Hisense Plaza has over 60,000 members in its data base.

HIC has a rich company culture. Its business philosophy is “Connecting People and Pursuing Excellency”, and the operational concept is “Boutique Shop, Fashion Leader” the service policy “Respect, Devotion, Innovation and Efficiency”, the service concept is “Smile Everyday” and the management concept is “Detail Focused and Teamwork”. Moreover, HIC sets its target to establish a learning-based company ”. Last year, HIC summarized the essence of its corporate culture as “Grateful, Friendly, Generous and Cheerful”, which is an identity shared by all staff. The diversified culture not only contributes to increase the company’s cohesiveness and the staff’s sense of belonging and sense of honor but also propels the company’s public image.

Guided by the modern commercial concept of “Boutique Shop, Fashion Leader”, HIC aspires to build a world class showcase highlighting world famous brands such as: Burberry, Escada, Maxmara, Hugo Boss, Dunhill, Eigner, Aquascutum, Polo, Lanvin, Piaget, Cartier, Lancome, SKII, Shiseido, CD, Rolex, Omega, Montblanc, Cerruti, Lancel, Levi’s and Mango.

Modeling itself after world class centers such as Isetan, Lotte and many European and American luxury department stores, HIC has continuously improved its management and operations during the past 7 years. Due to its unique culture, high-end marketing strategy and efficient networking, HIC is able to establish its image as the leading luxury shopping center in Shandong province and is famous throughout China.

Hisense Real Estate

Hisense Real Estate Co., Ltd. (HREC) was established in 1995. It is the real estate arm of the powerful Hisense Group. Inspired by the philosophy of “Creating Perfection and Connecting People”, HREC is committed to constructing stylish and secure buildings throughout China.

To date, HREC has developed scores of projects including “Hisense Wisdom Garden”, “Hisense North Park Scenery”, “Hisense City Spring”, “Hisense Golden Valley”, “Hisense Tower”, and “Hisense Information Industrial Park”. These projects cover residential buildings, apartments, townhouses, office buildings and large industrial parks. On average, HREC develops nearly 1 million m2 in land area per year. HREC’s projects won many awards – In 2002, Hisense Tower received the “Luban Award” - the most prestigeous award in China’s construction industry. In 2003, “Hisense Wisdom Garden” won the title of “Model Housing Project ”. Presently, nearly a dozen new projects including “Hisense Yandao International Apartments”, “Hisense Peaceful Lake & Jade Garden”, “Hisense Mashan Modern Town” are under construction. In addition, many more projects are being developed.

In recent years, HREC’s position in the market has grown rapidly and the company’s construction area and land reserve area is expanding by large margins each year. HREC has led Qingdao’s real estate industry in both financial returns and tax payments for years and has received such honorable titles as “Real Estate Developer with Outstanding Construction Quality in Shandong Province” and one of the “Top 10 Qingdao Real Estate Developers and Top 10 Property Management Companies”. In 2000, HREC passed ISO9002 quality system certification. HREC was appraised as one of the “Top 50 China Real Estate Brands” in 2003 and one of the “Top 50 China Urban Operators” and a quality “China Real Estate Brand Company” in 2004. At the beginning of 2005, HREC was granted Class I qualification for real estate development and property management.

Through 10 years of development, HREC is already a real estate developer known for its “Technology and Professionalism”. To accommodate its business expansion, HREC has established branches in Jinan, Zibo, Yantai and Weifang in a bid to expand its successful development in Shandong province.

Relying on the brand power of “Hisense”, its unique management concept, talented human resources and inspired by the philosophy of “Creating Perfection, Connecting People”, HREC endeavors to expand its business in Shandong province and throughout China.

Hisense Electronics Technological Service

Hisense Electronics Technological Service Co., Ltd. (HETSC) was established in 2004 with registered capital of RMB 5 million and is a wholly owned subsidiary of Hisense Company Limited. The predecessor of HETSC was the Hisense Information Technology Center – a department inside Hisense Group.

Through years of information-based development, HETSC has established a solid information platform and an information-based application system (including network platform, communication platform, mail platform, portal website, paging center and ERP system) for Hisense Group.

Presently, HETSC employs 60 plus specialized workers including certified engineers, experienced network communication experts, software engineers, database experts, system engineers and EPR consultants.

HETSC boasts rich experience and competitive technical strength and is able to render all-round IT service to various customers, including government agencies. Presently, HETSC and Hisense Network Technology Co., Ltd. and Hisense Digital Technology Co., Ltd. have formed an alliance to jointly explore the information service industry.

Business Background:

Based on Hisense service policy of “High Tech, High Quality and Best Service”, HETSC is committed to deliver professional and quality IT services to its customers.

Major Business of HETSC include:

  • IT Contract Service: Professional and all-dimensional IT service.
    - 7*24*365 Hotline Service
    - Anti-virus Service
    - On-line Technical Support
    - Network Fault Removal
    - Operating System Installation
    - Mail Technical Support
    - Troubleshooting
  • Server Co-location: Delivering a fast, secure and reliable server co-location service through its specialized IDC center in the Hisense Tower.
    - 100M optical fiber access to an internet trunk
    - Maintaining constant temperature and humidity in computer rooms by air-con.
    - 24-hour Surveillance System
    - Two-way Access Control System
    - Two Way Power Supply + Generator +Two Way UPS to guarantee constant power supply
    - Automatic backup system can guarantee security of business data
    - Perfect IDC management system
  • System Integration: Years of experience in comprehensive wiring and system integration projects (including projects in Hisense Tower, Hisense Information Industrial Park and Hisense R&D Center)
    - Comprehensive Wiring Service
    - Network System Integration
    - Website Design & Development
  • ERP Consultation Service: Experience in SAP R3 and Oracle EPR system implementation. Professional EPR system construction and consultation service.
    - SAP System Construction & Consultation
    - Oracle System Construction & Consultation
    - Third Party Logistics Interface Consultation
  • Customized Service: Information-related Consultation Service to Various Businesses (Incl. government agencies)
    - IT Planning Consultation
    - Video Conference Project Consultation
    - Network Project Consultation
    - Paging Center Project Consultation

Projects Undertaken

  • Hisense Group SAP R3 System Construction, Maintenance and Management
  • Hisense Group 50-City WAN Construction, Maintenance and Management
  • Hisense Group Nationwide Video Conference System Construction, Maintenance and Management
  • Hisense Group IDC & Backup System Construction, Maintenance and Management
  • Hisense Group OA System Construction, Maintenance and Management
  • Hisense Group “3 Parks & 1 Tower” Network Construction, Maintenance and Management

Hisense Optoelectronics Technologies

Hisense Optoelectronics Technologies Co., Ltd. (HOTC) is a company jointly invested by Hisense Group and Ligent International Inc. In March 2003, the company was approved by the Ministry of Foreign Trade and Economic Cooperation and established as a Sino-foreign joint stock company. Located at No. 11, Jiangxi Road, Qingdao, inside the Hisense R&D Center, HOTC engages in the development, production, marketing and services related to optical transceiver modules.

Relying on Hisense 30 plus years of experience in large-scale manufacturing and its rich commercial resources and based on a novel management concept and the cutting-edge technologies of Ligent, HOTC has established a unique operational mode characterized by “Resources Sharing, Complementary Business, Uniform Decision-making and Joint Management”

HOTC boasts a talented international R&D team composed of senior specialists in the field of optical communication. HOTC has also established in Qingdao, China and Chicago, USA top class labs furnished with state-of-the-art equipment. The two labs undertake the R&D work of high-end optical communication technologies and design products based on international standards and customer’s personalized needs.

HOTC owns a world-class optoelectronics production base in Qingdao and the facility is equipped with advanced automatic quality control system. Agilent automatic testing instruments are used for process testing and final testing, which greatly increases testing speed and can ensure the consistency of product performance. SMT is adopted for the assembling of PCB, which is supplemented by manual mounting. Laser welders are used to produce various optical parts, which reduce cost.

HOTC adopts the ISO9000 management system and passed ISO9000 quality system certification in November 2003. HOTC also passed TUV, EMC, UL and FCC international certification and its products are in rigid accordance with relevant industrial and international standards. Various technical indexes of HOTC have reached advanced levels in the industry.

HOTC has marketing and business offices in Beijing, Shenzhen, Shanghai and Qingdao and its marketing network covers major communication products markets in Asia, North America and Europe.

HOTC is always reaching higher to develop the most state of the art products, and endeavors to develop modules of higher efficiency. Based on Hisense philosophy of “Creating Perfection, Serving the People” and the target of being the “Top Chinese Company and a Famous Global Brand”, HOTC takes the initiative to explore the upstream and downstream industries so as to enrich its products chain and to grow into a optoelectronics company advanced in technology, excellent in quality, with a complete product series and globally competitive.