Hisense (Beijing) Electric Co., Ltd. (HBEC) was established on June 13, 2002 and is a joint venture between Hisense Group and Beijing Snowflake Electrical Appliance Group Co., Ltd. HBEC is a comprehensive business integrating R&D, production, marketing and customer service of refrigerators and other home appliances.
Its business strategy is to provide “High Tech, High Quality, Excellent Service and be a recognized Global Brand”. HBEC has adopted the philosophy of “Creating Perfection and Serving the People”, with the goal of being a “Top-notch China Enterprise and a well-recognized Global Brand”, HBEC is a leader in the field of “Inverter, anti-spoilage, and Energy-saving technology. HBEC strives to provide its customers with refrigerators of the highest quality and most advanced technical innovations. HBEC currently has a lineup of 7 product series and over 100 different types and specifications of models. HBEC has established a standardized and complete quality management system based on ISO9000 (2000) and passed its certification in October, 2002.
In order to advance its market position, HBEC has adopted the principle of “First Class Products Based on First Class Service” and insists on pursuing excellence in each and every facet of business, from technology to quality and techniques. The development strategy of HBEC is to be in the top 3 in the refrigerator industry by 2008; to establish a sales pattern in which sales revenue from the domestic and overseas market is evenly split; to be the top ranked refrigerator manufacturer in China and well-known around the world. Through multiple technical innovations over the production base, annual production capacity of HBEC has exceeded 1 million.
HBEC has invested millions of RMB to create a world class R&D and quality control facility. The facility includes 6 special labs including refrigerator-type aging, high-temp & high humidity lab, compressor performance lab, a techniques lab and an EMC lab. The company bought advanced testing instruments including a data logger and development equipment in order to set up a complete refrigerator development and testing environment.
HBEC’s growth since 2002 has ranked at the top in the industry and the company won many honorary titles including “China’s Excellent Product Reliability”, an “Enterprise with outstanding Product Quality and Customer Service”, an “Enterprise with a Double Guarantee of Quality and Service” and the “Energy-saving Contribution Award”.
With a goal of “Being a Technical Leader and Delivering High Quality”, HBEC will continue its innovation and its obsession with excellence.