Hisense Air-Conditioner Company is a world-class manufacturer of home air conditioners that was founded in 1996. The company is recognized as the largest and most technically advanced inverter air conditioner producer in China, with an annual output exceeding 1.5 million units. Hisense relies on a first-class research and development team. The company's reputation is unmatched for offering first class products at reasonable price. In line with growing environmental concerns worldwide, Hisense is determined to continue developing new generations of air conditioners that offer greater efficiency, more comfort and reduced noise.


Hisense Group Sales and Marketing

Hisense Marketing Co., Ltd. (HSMC) is a subsidiary of Hisense Group. HMC was established to support the sales branch of Hisense Air-conditioner Co., Ltd. and Hisense Electric (Beijing) Co., Ltd. and is in charge of sales and marketing systems of the two companies. The design and organizational structure of HSMC is carried out in accordance with the most modern sales and marketing systems. The organization is structured into several departments including market research, products planning, channel exploration, logistics management and network management. These departments support the sales and marketing of TVs, air-conditioners and refrigerators.

HSMC is actively seeking additional partnerships with large home appliance chain stores; department stores and supermarkets. To meet this goal HMC has adopted a strategy based on “High Tech, High Quality, Excellent Service and Global Brand positioning. HMC has over 10,000 distributors around China to deliver its excellent products and services to its vast consumer network.

Presently, HSMC employs nearly 10,000 staff and has set up 50 plus sales branches and more than 10,000 sales outlets around the country. HSMC’s sales revenue has exceeded RMB 10 billion, which ranks HSMC as one of the largest home appliances marketing company in China.

HSMC insists on creating marketing opportunity for high-end products and has formulated clear market positioning plan with a view toward current technological development and consumption trends. Presently, HMC’s target for TVs is the integration of digital high definition with flat panel design and its target for refrigerators and air-conditioners is inverter and energy saving models.

After only a year of market integration, HSMC is positioned at No. 4 in sales income in the TV industry and is the market leader in the sales of FPTV and HDTV. As far as air-con industry is concerned, HSMC leads the industry with over 60% of the inverter air-con market share and has become the “Inverter Expert” in the industry. In the refrigerator industry, HMC is growing at a rate over 150%, leading the field of new entrants.

HSMC has set its sites in the future to increase its efficiency and launch superior products with higher technical content and more personalized design to improve the quality of life for its consumers.