Hisense Air-Conditioner Company is a world-class manufacturer of home air conditioners that was founded in 1996. The company is recognized as the largest and most technically advanced inverter air conditioner producer in China, with an annual output exceeding 1.5 million units. Hisense relies on a first-class research and development team. The company's reputation is unmatched for offering first class products at reasonable price. In line with growing environmental concerns worldwide, Hisense is determined to continue developing new generations of air conditioners that offer greater efficiency, more comfort and reduced noise.


Hisense Electric

Hisense Electric Co., Ltd. (HEC) is a publicly traded company, listed on the Shanghai Stock Exchange since April, 1997.HEC is a well-known home appliance company in China and its televisions are very famous in China as demonstrated by its position as the market leader in TV sales in many categories for many years.

Presently, HEC is engaged in the research, development, manufacturing and marketing of TV and digital TV broadcasting equipment. As the largest subsidiary in Hisense Group, HEC boasts the most advanced DTV production lines in China and is able to output 8 million color TVs a year.

HEC has charted a path to development based on high tech and high quality; receiving the name “Advanced Technical School” of China’s color TV industry for its accumulation of years of technical experience. In June 2004, HEC restructured its resources of R&D, purchasing and production and established the Department of Flat Panel Business. HEC sets FPTV as its major target of development and strives to become a major FPTV supplier in the world and the manufacturer with the largest share in China’s FPTV market by 2007.

HEC boasts a first-class state-level R&D center, where more than 100 DTV products are created each year. Presently, HEC has launched 4 series (plasma, LCD, projection and CRT) and 50 plus models of high-definition DTV products. Hisense achieved 1080P high definition format technical upgrading; achieving this feat at least six months earlier than its competitors in the industry. Hisense digital STB won the bidding for digital cable TV projects in Beijing, Qingdao and Shandong. Its high tech products have been exported to the USA from the beginning of 2004.

Based on the principle of “Creating Perfection and Serving the People”, HEC set up a strategy called “Precise Products, Precise Processes and Precise Management”. Quality is a matter of life and death for Hisense. During the past few years, Hisense TV won universal praise from all circles of society. In 2001, Hisense TV was honored by the government with an exemption from state inspection due to the high quality of their products. “Products with No Complaints for the Year 2000” title was conferred by China’s inspection bureau in recognition of the zero defects of Hisense products. In addition, the China Consumers Association presented the National Quality Management Award to Hisense, as such Hisense is recognized as one of the five most prestigious enterprises in the domestic industries. In September of 2000, Hisense TV received the prestigious recognition as a “Famous China Brand”. Again, this title was conferred to Hisense in August 2004.

Presently, the 800,000 square-meter Hisense Information Industrial Park is the backbone of Hisense’ TV production capacity. The facility boasts the most advanced DTV and FPTV production lines and state-of-the-art equipment lab in China. The lab possesses modern management and an advanced logistics system. In August 2002, the first 42” 16:9 digital plasma TV rolled down the production line, which initiated the marketing of FPTVs in China.

With the popularity of DTVs in today’s world, HEC is inspired to seize the opportunity of DTV product upgrading to rapidly expand its share in the domestic and overseas market through innovative operations, rigid management, simplified processes and cutting-edge technology. In July 2004, sales revenue of Hisense TV ranked 4th in China’s color TV industry.

Innovation is what life is all about. The innovative Hisense staff is committed to develop HEC into a global Internet terminal equipment supplier by means of hi-tech strength and high-caliber product quality.