Hisense Import & Export Co., Ltd. (HIEC) is a subsidiary of Hisense Company Limited (HCL) and a platform through which HCL promotes its global brand and exports its products.
Since its establishment on January 1, 1991, HIEC has been playing a crucial role in exploring the overseas market; promoting its global brand and introducing advanced foreign technologies, production and testing equipment.
HIEC vigorously carries out its market and products strategy set by Hisense Group and is focused on the Europe, USA, Australia, Middle East, South Africa and ASEAN market. HIEC promotes its strategic market by establishing a production base and branch companies in Italy, the USA, Australia, UAE and Indonesia. Hisense brand has become more competitive in the EU and Africa after the establishment of a Hisense production base in Hungary and South Africa.
Relying on its technologies, talents and experience, Hisense has established a modern production base for TVs and air-cons in Algeria, Pakistan and Iran to support its customers. These measures contribute to the expanded business in spare parts.
The promotion of its high-tech products is a key element in the publicity of the Hisense brand and its growth in sales in the overseas market. Sales of inverter air-cons, PDP/LCD TVs and CDMA handsets have experienced rapid growth in Europe, America and Southeast Asia.
Hisense Hungary Kft. |
Hisense Hungary Kft. (HHK) was established on June 1, 2004. The company is responsible for the assembling and marketing of color TV based on the rigid and efficient management and under strict quality control. Currently, it has the ability to globalize parts procurement through the setup of production lines in EU. HHK is committed to the localized operation in Europe and is a company with impressive performance in EU. HHK produces and markets its products targeting at EU consumers. Its LCD and PDP business is growing rapidly. Presently, HHC is already an important partner for many large chain stores in European countries. HHK attaches great importance to its production and marketing process. Hisense headquarter in Qingdao renders strong backup to its R&D. Ever since its establishment, HCK has made substantial progress in both the publicity of “Hisense?brand and OEM business. HHK would like to meet potential customers from every part of Europe. |
Hisense Italy Representative Office |
Hisense Italy Representative Office (HIRO) was established in 2001. Through three years of development, it has made fairly eye-catching advancement. HIRO was set to be a marketing entity in Italy and was given the mission to explore the local market in representation of Hisense Group. HIRO’s Major lines of business is to market TV/Air-con and other products manufactured by Hisense and provide after-sale service. Besides, HIRO is also responsible to collect market information. With the expansion of Hisense Europe, HIRO will grow into an important sales center in western Europe. |
Hisense Australia Pty Ltd |
Hisense Australia Pty Ltd was established on June 6, 2003 for the purpose of publicizing and promoting Hisense brand in the local market. Currently, Hisense has formed strategic partnership with TAAC - a well-known Australian company in home appliance industry. Hisense TV and air-con products will gradually find their way into Australian households. Through the promotion of high-end LCD and PDP TV, Hisense is already a flagship among China home appliance brands and will thoroughly rip off the negative image of Chinese brand featuring low price and bad quality. Hisense will step onto the world arena with a new image. |