Hisense Air-Conditioner Company is a world-class manufacturer of home air conditioners that was founded in 1996. The company is recognized as the largest and most technically advanced inverter air conditioner producer in China, with an annual output exceeding 1.5 million units. Hisense relies on a first-class research and development team. The company's reputation is unmatched for offering first class products at reasonable price. In line with growing environmental concerns worldwide, Hisense is determined to continue developing new generations of air conditioners that offer greater efficiency, more comfort and reduced noise.


Hisense Industrial

Hisense Industrial Co., Ltd. (HIC) was established on December 9, 1995. During the past 12 years, HIC has consistently adjusted its structure by optimizing its operating systems and integrating resources. HIC sets its sites on large and ultra-large shopping centers and gradually will penetrate into other industries. To date, HIC is affiliated with five branch companies and 14 chain stores.

Hisense Plaza is the leading business of HIC. Hisense Plaza was established on July 1, 1997 with a total investment of nearly RMB 200 million and is a high-end department store dealing with luxury products. The 20,000 square meter facility is excellently decorated and located on two floors. The shopping center is a showplace for famous global brands. Hisense Plaza emphasizes customer loyalty programs and is the first store in Qingdao to adopt a frequent user loyalty program. Hisense Plaza has over 60,000 members in its data base.

HIC has a rich company culture. Its business philosophy is “Connecting People and Pursuing Excellency”, and the operational concept is “Boutique Shop, Fashion Leader” the service policy “Respect, Devotion, Innovation and Efficiency”, the service concept is “Smile Everyday” and the management concept is “Detail Focused and Teamwork”. Moreover, HIC sets its target to establish a learning-based company ”. Last year, HIC summarized the essence of its corporate culture as “Grateful, Friendly, Generous and Cheerful”, which is an identity shared by all staff. The diversified culture not only contributes to increase the company’s cohesiveness and the staff’s sense of belonging and sense of honor but also propels the company’s public image.

Guided by the modern commercial concept of “Boutique Shop, Fashion Leader”, HIC aspires to build a world class showcase highlighting world famous brands such as: Burberry, Escada, Maxmara, Hugo Boss, Dunhill, Eigner, Aquascutum, Polo, Lanvin, Piaget, Cartier, Lancome, SKII, Shiseido, CD, Rolex, Omega, Montblanc, Cerruti, Lancel, Levi’s and Mango.

Modeling itself after world class centers such as Isetan, Lotte and many European and American luxury department stores, HIC has continuously improved its management and operations during the past 7 years. Due to its unique culture, high-end marketing strategy and efficient networking, HIC is able to establish its image as the leading luxury shopping center in Shandong province and is famous throughout China.